Key Metrics
- Total leads per month?
- How many of those are qualified?
- Percentage of leads to qualify
- How many of those leads converted to sales?
- Closing percentage
- Value of sales
- Total monthly payroll and expenses
- Total monthly expenses that deliver your product and services (excluding sales team payroll and expenses)
- Profit (approximately)
- Current Profit
- 10% Increase in profit:
- 20% Increase in profit:
Section Break
Our focus is on delivering solutions that enable more of the "lower 80%" (as in the 80/20 law which states that the top 20% of salespeople account for 80% of sales) to perform well above average productivity levels. Find out what the total cost is to get the qualified lead, convert it to a sale, and deliver the product or service to the customer. Once you have all of this information clearly understood you will know whether your sales exceeds your operational costs and income.